Robin Trower

Rocket Science have been handling Robin Trower’s social media and digital strategy for his last release ‘Roots & Branches’

Promoting reviews with a quote and a graphic have led to much better visability in Facebook:

The active daily engagement with fans on Facebook meant that this was one of Robin’s highest charting US releases for some years – Number 4 on the US Billboard Blues albums!

Robin’s Facebook numbers have more than doubled over the campaign, adding several hundred new likes a day, and a much increased reach through just regular posting increasing engagement:

By giving fans interesting content, there is so much more reason for them to share it and spread the word about the campaign. Over 120% of his Facebook fans saw this – ie the number of shares expanded the reach and visibility of the post: